Time for an update on this whole redesign project. (If you don't know what I'm talking about, this should catch you up.) I don't know who thought this share-early-and-often, redesign-everything project was a good idea, but if I ever find out...

Anyway, it's a complicated endeavor.  It has a lot of moving parts, like a horrible marketing hydra.  So I'm giving each head a pseudo-intellectual name to keep it all organized: