Time for an update on this whole redesign project. (If you don't know what I'm talking about, this should catch you up.) I don't know who thought this share-early-and-often, redesign-everything project was a good idea, but if I ever find out...
Anyway, it's a complicated endeavor. It has a lot of moving parts, like a horrible marketing hydra. So I'm giving each head a pseudo-intellectual name to keep it all organized:
- Positus, the head of positioning myself
- Dropticon, the head of building a site in Drupal 8
- Beornan, the head of rebranding
- Utia, the head of putting myself out there
- Educatus, the head of reading so many books about leadership, personal development and so on.
It's a super boring but still horrible to fight with hydra.
Regardless...TO KILL POSITUS!
In the realm of hacking off Positus' head, I've been following along with Phillip Morgan's positioning crash course
(not an affiliate link, it's just too helpful not to share). I haven't finished it yet, and I don't yet have a positioning statement, but I figured out a few things. If you're the kind of person who digs rough drafts, here you go:
Who I help: Arts organizations and arts-related businesses. Think: Dance or theater companies, granting organizations, dance studios, art galleries, authors, boutique/handmade gift shops, record labels/stores, venues, arts and/or crafts bloggers, art schools.
What I do for you: Web development and design to increase audience engagement/sales, to make your life as an arts organization simpler, and to reduce your administrative overhead. Not sexy, but damn, it feels good to have a little less on your plate, right?
How I do it: I use clear, structured, documented processes and conversation so we both know what's going on at all times. I keep things simple so you can easily maintain them. I have high standards to make sure your site is fast, stable, and easy-to-use. I participate in the Drupal community so I can make sure my work is up to the community standard, and so you know your work won't be a mystery of code spaghetti to the next dev. I clean up other people's messes. And although I won't always answer your calls or email you back in 20 minutes or less, I give you my full attention when it's your turn and I think you'll find me easy to schedule with and responsive.
What differentiates me: I am an artist who thinks like an engineer who thinks like a boss lady. I really care about and understand the unique needs of arts-related organizations and businesses. I'm honest and won't flatter your ugly baby of a website just to make you like me. My designs are whimsical, engaging and unexpected. I learned to code by studying Drupal, not like those shops that claim they can do everything and then deliver you a very, very bad Drupal site. I'm thoughtful, y'all. And fun. We can make the world better without having frowny faces, right?
I've got a lot more where this came from, because this project is totally way too big for its britches. But tonight I'll leave it at this.
Got any feedback? Drop me an email (tara at sparklingrobots dot com) and let me know what you think.