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Put your artistic work online, already!

I saw Anne Theresa De Keersmaeker's Rosas Danst Rosas last week. Much could be said about the performance but what struck me about half way through was just how MUCH of this show I'd seen before.  
 
The first time I saw it as a dance film: 

 
Then I saw it as a Beyonce music video (unauthorized): 

 
Then I saw it as the Snuggie Beyonce version (double unauthorized, but the most adorable): 

And finally as teaching videos for the re:ROSAS project: 

I watched the moves. I practiced the moves. I thought about making my own version of it.  And still, I paid $32 for a terrible seat and was glad to do it. 
 
I have had qualms about whether Mad King Thomas should show our work online, and in what format.  Many of my clients ask me: What should I do? What's the default?  Are we giving too much away?!
 
I'd like to argue that there is a place for sharing your work in as many formats as you can.  
 
I just saw EX by Skewed Visions, which I'd seen photos and video promoting before I went, and guess what: Not ruined. In fact, I got kind of excited when I saw Megan Mayer disappear into a couch.  And I remember that image more because of it.   
 
When I've stage managed a show, I invariably like the work more after seeing it seven times, and have a better understanding of the structure of the piece than pieces I only see once.  
 
I say try it.  Let people in on the secret a bit.  Share photos of the rehearsal process. Share videos. 
 
There are studies that show people enjoy books more when they have some knowledge of how it turns out.  And I believe it, because I've stopped avoiding spoilers and it turns out my life is better for it. Studies show, you guys!
 
A few tips: 
 
Do invest in good footage. Edit it well.  Try to make something short and sweet as your first foray into sharing what you do. 
 
Don't post an hour-long, blurry video shot from the back of the auditorium. 
 
Don't share a video with absolutely no context. Tell the story behind a clip, or explain why you're posting this particular excerpt. 
 

What's your philosophy?  Do you watch work posted by other artists? Do you post your own work? What challenges do you encounter when trying to share work online? 

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