The logo challenge proceeds apace and I begin to wonder if I lost my mind when I planned this out. It's a bit like the week-long summer dance intensives I used to do: Totally overwhelming in the best possible way. Only difference is my mind is tired and sore instead of my body. Anyway, onward!
Meet the Client
Name: Carol Oyanagi
Work: Freelance Writer/Editor, English/Writing Coach, Dance Artist, Speaker
Your thoughts about the previous logo: "I like the red, yellow and black and the idea of the apple, seeds (ideas), slice (slices of life). I like that it's somewhat but not completely related to my blog. I don't really like the Core Concepts name anymore because it's so commonly used. Lately I've been using my own name and Creative Writing Services or Dance Artist. The logo was originally used for my freelance writing but I've acquired other job titles and the logo now seems limiting. I've also been told that the fonts used are out of date. "
Where you want to use the new logo: business cards, website, business forms, instructional materials, correspondence (e-mail/letterhead), gifts to regular clients such as pens"
Which three words do you want associated with you? "Creative Services Customized"
Which three words do you NOT want associated with you? "Teacher, children, administrative"
In a process that #logochallenge readers will be familiar with, I started by reviewed all the information about Carol I could find (I discovered she danced for one of other #logochallenge winners last fall!) I looked at logos for other writers and dancers (although there are plenty of writer/dancers, I only found one expressing both.) As I researched, I found a glut of writer logos based on the nib of a pen, so that was right out. Dancer logos tend to be ridiculous--it's not hard to avoid a ridiculous silouette of an 80s jazz dancer. And apple logos, well...let's just say googling "apple logo" turns up one logo only. So we want to stay away from mimicking that iconic image.
Next came typefaces. Anything handwritten or irregular looked teacher-y combined with the apple image. Carol's previous logo used script typefaces so I looked for those, as well as anything that flattered her name. As with Brittany's project, I wanted to use a free typeface so Carol would be able to use it in other projects.