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Logo Challenge, Day 2: Carol Oyanagi, Creative Writer/Dance Artist

The logo challenge proceeds apace and I begin to wonder if I lost my mind when I planned this out.  It's a bit like the week-long summer dance intensives I used to do: Totally overwhelming in the best possible way. Only difference is my mind is tired and sore instead of my body. Anyway, onward!




Meet the Client

Name: Carol Oyanagi

Work: Freelance Writer/Editor, English/Writing Coach, Dance Artist, Speaker
Website: slicesfromtheminneapple.blogspot.com
Previous logo:  

Your thoughts about the previous logo: "I like the red, yellow and black and the idea of the apple, seeds (ideas), slice (slices of life).  I like that it's somewhat but not completely related to my blog. I don't really like the Core Concepts name anymore because it's so commonly used.  Lately I've been using my own name and Creative Writing Services or Dance Artist. The logo was originally used for my freelance writing but I've acquired other job titles and the logo now seems limiting. I've also been told that the fonts used are out of date. "
Where you want to use the new logo: business cards, website, business forms, instructional materials, correspondence (e-mail/letterhead), gifts to regular clients such as pens"
Which three words do you want associated with you? "Creative Services Customized"
Which three words do you NOT want associated with you? "Teacher, children, administrative"

The Project

In a process that #logochallenge readers will be familiar with, I started by reviewed all the information about Carol I could find (I discovered she danced for one of other #logochallenge winners last fall!) I looked at logos for other writers and dancers (although there are plenty of writer/dancers, I only found one expressing both.)  As I researched, I found a glut of writer logos based on the nib of a pen, so that was right out.  Dancer logos tend to be ridiculous--it's not hard to avoid a ridiculous silouette of an 80s jazz dancer.  And apple logos, well...let's just say googling "apple logo" turns up one logo only. So we want to stay away from mimicking that iconic image. 

Next came typefaces. Anything handwritten or irregular looked teacher-y combined with the apple image. Carol's previous logo used script typefaces so I looked for those, as well as anything that flattered her name. As with Brittany's project, I wanted to use a free typeface so Carol would be able to use it in other projects.  

The Pinterest board to track the typefaces, images and logos I found is here.  I sketched a ton of apples, apple slices, apple trees, apple seeds, and the letters C and O. I got unduly excited by the fact that the first letters of Carol and Oyanagi are very similar in most typefaces, and that she has two descenders in her last name. But, eventually I landed here: 
I reworked the apple image several times (one even involved a gradient). I like the way it references parentheses, but I also needed it to reference apples (not radishes or tomatoes).  Adding the seeds gave it a distinctive apple coloring and brought in the seeds/ideas concept (and looks a bit like a quotation mark). 
As for the typeface, I tried a number of script fonts, but they didn't work with the apple image--the whole thing became a bit too unstructured.  I also knew that Carol was frustrated with the dated nature of her previous logo, so I went with Museo Slab and Museo Sans, which are clean but not too trendy.  Museo Slab references typewriter text with those little slab serifs, but isn't so direct and literal as an actual typewriter typeface. 
I wondered if a different layout would be necessary for using the logo on pens, since Carol likes to give those to clients, but I quickly mocked it up and lo, it fits!
p.s. If you'd like to be the first to know about any upcoming madness like this logo challenge, sign up for my mailing list over in the right sidebar.  And stay tuned for tomorrow's logo!